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95 LogoLuv stories about AI Logo generation: logo history, design choices and what they mean.
The Prada triangle started life as a metal plaque, the kind riveted onto steamer trunks so a buyer knew who had made them. More than a century later it is still doing the same job, on nylon backpacks, sandals and lab-grown diamonds.
The Warner Bros shield has introduced films for about a hundred years, and it is one of the few studio logos that changes its mood from movie to movie. It goes dark and weathered before Harry Potter, glossy before Superman, and stays recognizably the same shield every time.
The IBM logo has not meaningfully changed since 1972. That is a remarkable run for a technology company, an industry that usually redesigns its marks every time it reinvents its products, and IBM has reinvented its products several times over.
The Land Rover badge was designed to be read on a grille covered in mud. It is a green oval with blocky, utilitarian lettering, and more than seventy years after the first Series I left Solihull it has barely changed.
The Tommy Hilfiger flag has hardly changed since 1985, and in that time it has been worn by yuppies, by Snoop Dogg and Aaliyah, and by teenagers who discovered it on TikTok. Very few fashion logos have crossed that many crowds without being redrawn to suit them.
The Chanel logo has barely changed in a century. Two interlocking Cs, one facing each way, black on white, have appeared on quilted handbags, perfume bottles and lipstick cases since 1925, and Chanel has never felt the need to modernize them.
Most shoppers who walk past a Carrefour sign never notice the letter in the middle of it. Between the red arrow and the blue one sits a white “C,” formed entirely by the empty space, and it has been there since 1966.
Pinterest’s logo is one letter, a curved red “P” whose tail doubles as the point of a pin. It has stayed largely untouched since 2011, through a decade in which almost every other social app redrew its icon at least once.
The Olympic rings were drawn in 1913 by Pierre de Coubertin, the French baron who founded the modern Games, and the design has not needed to change since. Five interlocking circles in blue, yellow, black, green and red, on white, stand for the five inhabited continents joined together.
Few companies get turned into a verb. Xerox did, so thoroughly that it has had to fight to stop “xeroxing” becoming a generic word for photocopying, and its logo has had to carry that weight through more than half a century of reinvention.
