8 Worst Logo Fails and What They Teach
Gap’s 2010 logo lasted about a week. That is the record on this list, but it is not the only redesign that a big company paid for, launched with confidence and then had to defend, rethink or quietly drop.
Category
Logo Fun
The lighter side of logo design: famous redesigns that flopped, hidden symbols tucked into well-known marks, and what each one teaches.
Hidden Meanings in Famous Logos and How to Design Smarter
The Baskin-Robbins logo has had the number 31 hidden in it for years, tucked into the pink parts of the B and the R, and most customers never notice. Once you do see it, you can’t stop seeing it, and that is exactly what makes a hidden detail worth putting into a logo.