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95 LogoLuv stories about AI Logo generation: logo history, design choices and what they mean.
Disney’s first “logo” was nothing more than Walt Disney’s name in blocky serif type on the Alice Comedies. A century later the company signs its films with a glowing 3D castle and a shooting star, and the route between the two says a lot about how a brand grows up.
Amazon nearly launched as Cadabra, until Jeff Bezos’s lawyer misheard the name as “cadaver.” The logo that followed went through a river, zebra stripes, a giant O and a yellow swish before it landed, in 2000, on the orange arrow that runs from a to z and doubles as a smile.
Harley-Davidson built motorcycles for seven years before it had an official logo. When the Bar and Shield arrived in 1910, it looked less like a piece of branding than a license plate bolted to a badge, and that plainness is exactly why it has lasted.
The Coca-Cola logo was written, not designed. In 1886 Frank Mason Robinson, the bookkeeper to the drink’s inventor, wrote the name out in the Spencerian handwriting taught in American schools, and that piece of penmanship is still on every can.
The golden arches started as part of a building. Before they were a letter M, they were two huge yellow parabolas holding up the roof of a McDonald’s restaurant, designed to be seen from a moving car.
