Levis Logo: A Timeless Branding Icon
Picture San Francisco in the 1850s: gold rush fever, dusty boots, and a tailor named Levi Strauss sewing sturdy pants for miners. The Levi’s logo didn’t spring forth fully formed…
Picture San Francisco in the 1850s: gold rush fever, dusty boots, and a tailor named Levi Strauss sewing sturdy pants for miners. The Levi’s logo didn’t spring forth fully formed…
The Birth of the KFC Logo: A Recipe for Recognition Picture it: Corbin, Kentucky, 1930. Colonel Harland Sanders is slinging fried chicken from a roadside diner, unaware that his face…
The Birth of the Rolex Logo Picture it: London, 1905. Hans Wilsdorf, a young visionary with a penchant for precision, founds Rolex. By 1908, he’s whispering the name “Rolex” into…
In 1968, when Robert Noyce and Gordon Moore founded Intel, the world was still reeling from Woodstock and rotary phones. The original Intel logo was a product of its time:…
What Marvel’s Branding Secrets Teach Us About Timeless Design The Marvel logo doesn’t just brand a company—it summons a universe. With a flash of crimson and a bold, white “MARVEL,”…
The Birth of the Pizza Hut Logo: A Humble Beginning in Wichita In 1958, two brothers, Dan and Frank Carney, opened a pizza joint in Wichita, Kansas, with a $600…
Picture this: it’s 7 a.m., you’re bleary-eyed, and the only thing standing between you and existential despair is a steaming cup of coffee and a glazed donut. Where do you…
The Birth of the eBay Logo: From AuctionWeb to Auction Wow In the mid-’90s, Pierre Omidyar, eBay’s founder, wasn’t thinking about branding when he launched AuctionWeb. The original eBay logo…
A Logo That’s the Cherry on Top of Branding If logos were ice cream, the Baskin-Robbins logo would be a double scoop of mint chocolate chip—cool, classic, and instantly recognizable.…
Why the Dominos Logo Is a Masterclass for Every Logo Maker If logos were pizzas, the Dominos logo would be a perfectly baked Margherita—simple, bold, and universally recognizable. Since its…