Ultramarine
#120A8F
Ultramarine (#120A8F) is a dark, vivid blue colour, cool. In RGB it is 18 red, 10 green and 143 blue; in HSL its hue is 244°, its saturation 87% and its lightness 30%. For print, its CMYK mix is 87% cyan, 93% magenta, 0% yellow and 44% black, though printed colours vary with paper and ink.
Blue is the most-used colour in brand logos. It reads as trustworthy, calm and capable, which is why banks, tech firms and airlines choose it.
Text on ultramarine
White text on ultramarine has a contrast ratio of 14.33:1 and passes AAA; black text has 1.47:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.
White text · 14.33:1
Black text · 1.47:1
Tints and shades of ultramarine
Colour palettes with ultramarine
Brands with a ultramarine logo
Brand colours close to #120A8F, from our Brand Colour Index.
Colours similar to ultramarine
Use ultramarine in CSS
.button {
background-color: #120A8F;
color: #FFFFFF;
}Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of blue.