Colour palettes
Ready-made five-colour palettes to start from. Click a palette to edit it in the generator, or Preview to see it on a sample web page.
Pastel
Earthy
Ocean
Sunset
Dark
Vibrant
Retro
Neutral
Want something new? The palette generator makes a fresh one every time you press Space. For brand inspiration, see the colours of 3,000+ brand logos.
How to choose a palette
Start with the feeling you want. Pastels feel gentle and friendly, which suits baby, beauty and wellness brands. Earthy palettes feel natural and handmade, good for food, craft and outdoor brands. Ocean palettes feel calm and trustworthy. Sunset palettes are warm and energetic. Dark palettes feel premium and modern, and neutral palettes let photos and products do the talking.
Then check it works in practice. Click Preview to see the palette on a sample website: the lightest colour becomes the background, the darkest the text, and the rest are accents. If something feels off, open the palette in the generator, lock the colours you like and swap the rest.
Frequently asked questions
Are these palettes free to use?
Yes, for anything, including logos, websites and products you sell. No credit is needed.
How do I use a palette in my design tool?
Copy the HEX codes from the generator and paste them into Figma, Canva, Photoshop or your website builder’s colour settings. For websites, the generator can also copy them as CSS variables.
Which palette is best for a logo?
Logos usually use one or two colours from a palette, not all five, so they still work small and in one colour. Pick the strongest mid-tone colour for the logo and keep the rest for your website and packaging. See which colours famous brands chose in our Brand Colour Index.