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3 LogoLuv stories about Luxury Logo: logo history, design choices and what they mean.
Most luxury houses sign their goods with initials. Versace chose the face of a monster from Greek myth, the Medusa, whose gaze turned men to stone. It is one of the strangest logos in fashion and one of the most effective.
The Prada triangle started life as a metal plaque, the kind riveted onto steamer trunks so a buyer knew who had made them. More than a century later it is still doing the same job, on nylon backpacks, sandals and lab-grown diamonds.
The Chanel logo has barely changed in a century. Two interlocking Cs, one facing each way, black on white, have appeared on quilted handbags, perfume bottles and lipstick cases since 1925, and Chanel has never felt the need to modernize them.
