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3 LogoLuv stories about Logos with a circle: logo history, design choices and what they mean.
Bacardi’s bat goes back to 1862, when Don Facundo Bacardí Massó found a colony of fruit bats roosting in the rafters of his Cuban distillery and decided they were a good omen. More than 160 years later, the same animal still sits above the name on every bottle.
The Olympic rings were drawn in 1913 by Pierre de Coubertin, the French baron who founded the modern Games, and the design has not needed to change since. Five interlocking circles in blue, yellow, black, green and red, on white, stand for the five inhabited continents joined together.
Few companies get turned into a verb. Xerox did, so thoroughly that it has had to fight to stop “xeroxing” becoming a generic word for photocopying, and its logo has had to carry that weight through more than half a century of reinvention.
