Logoluv

White

#FFFFFF

White (#FFFFFF) is a very light, neutral white colour, neither warm nor cool. In RGB it is 255 red, 255 green and 255 blue; in HSL its hue is 0°, its saturation 0% and its lightness 100%. For print, its CMYK mix is 0% cyan, 0% magenta, 0% yellow and 0% black, though printed colours vary with paper and ink.

White and off-whites feel clean, simple and open. They are the backbone of most websites, and warm whites feel softer than pure white.

Text on white

White text on white has a contrast ratio of 1.00:1 and fails; black text has 21.00:1 and passes AAA. Black text is the better choice on it. Check other pairs in the contrast checker.

White text · 1.00:1

Black text · 21.00:1

Tints and shades of white

Colour palettes with white

Brands with a white logo

Brand colours close to #FFFFFF, from our Brand Colour Index.

Colours similar to white

Use white in CSS

.button {
  background-color: #FFFFFF;
  color: #000000;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of white.