Logoluv

Terracotta

#E2725B

Terracotta (#E2725B) is a medium, moderately saturated red colour, warm. In RGB it is 226 red, 114 green and 91 blue; in HSL its hue is 10°, its saturation 70% and its lightness 62%. For print, its CMYK mix is 0% cyan, 50% magenta, 60% yellow and 11% black, though printed colours vary with paper and ink.

Red is the colour of energy, urgency and appetite, which is why it is on so many food, sport and sale signs. It is the most common colour in brand logos after blue and black.

Text on terracotta

White text on terracotta has a contrast ratio of 3.09:1 and passes AA for large text only; black text has 6.79:1 and passes AA. Black text is the better choice on it. Check other pairs in the contrast checker.

White text · 3.09:1

Black text · 6.79:1

Tints and shades of terracotta

Colour palettes with terracotta

Brands with a terracotta logo

Brand colours close to #E2725B, from our Brand Colour Index.

Colours similar to terracotta

Use terracotta in CSS

.button {
  background-color: #E2725B;
  color: #000000;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of red.