Rust
#B7410E
Rust (#B7410E) is a medium, vivid orange colour, warm. In RGB it is 183 red, 65 green and 14 blue; in HSL its hue is 18°, its saturation 86% and its lightness 39%. For print, its CMYK mix is 0% cyan, 64% magenta, 92% yellow and 28% black, though printed colours vary with paper and ink.
Orange feels friendly, playful and good value. It is warm like red but less aggressive, so brands use it to look approachable and to make buttons stand out.
Text on rust
White text on rust has a contrast ratio of 5.56:1 and passes AA; black text has 3.78:1 and passes AA for large text only. White text is the better choice on it. Check other pairs in the contrast checker.
White text · 5.56:1
Black text · 3.78:1
Tints and shades of rust
Colour palettes with rust
Brands with a rust logo
Brand colours close to #B7410E, from our Brand Colour Index.
Colours similar to rust
Use rust in CSS
.button {
background-color: #B7410E;
color: #FFFFFF;
}Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of orange.