Logoluv

Ruby

#E0115F

Ruby (#E0115F) is a medium, vivid pink colour, warm. In RGB it is 224 red, 17 green and 95 blue; in HSL its hue is 337°, its saturation 86% and its lightness 47%. For print, its CMYK mix is 0% cyan, 92% magenta, 58% yellow and 12% black, though printed colours vary with paper and ink.

Pink ranges from soft and caring to loud and rebellious. Pastel pinks feel gentle; hot pinks and magentas grab attention and feel young.

Text on ruby

White text on ruby has a contrast ratio of 4.76:1 and passes AA; black text has 4.41:1 and passes AA for large text only. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 4.76:1

Black text · 4.41:1

Tints and shades of ruby

Colour palettes with ruby

Brands with a ruby logo

Brand colours close to #E0115F, from our Brand Colour Index.

Colours similar to ruby

Use ruby in CSS

.button {
  background-color: #E0115F;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of pink.