Logoluv

Plum

#8E4585

Plum (#8E4585) is a medium, muted pink colour, balanced between warm and cool. In RGB it is 142 red, 69 green and 133 blue; in HSL its hue is 307°, its saturation 35% and its lightness 41%. For print, its CMYK mix is 0% cyan, 51% magenta, 6% yellow and 44% black, though printed colours vary with paper and ink.

Pink ranges from soft and caring to loud and rebellious. Pastel pinks feel gentle; hot pinks and magentas grab attention and feel young.

Text on plum

White text on plum has a contrast ratio of 6.29:1 and passes AA; black text has 3.34:1 and passes AA for large text only. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 6.29:1

Black text · 3.34:1

Tints and shades of plum

Colour palettes with plum

Brands with a plum logo

Brand colours close to #8E4585, from our Brand Colour Index.

Colours similar to plum

Use plum in CSS

.button {
  background-color: #8E4585;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of pink.