Oxblood
#4A0404
Oxblood (#4A0404) is a dark, vivid red colour, warm. In RGB it is 74 red, 4 green and 4 blue; in HSL its hue is 0°, its saturation 90% and its lightness 15%. For print, its CMYK mix is 0% cyan, 95% magenta, 95% yellow and 71% black, though printed colours vary with paper and ink.
Red is the colour of energy, urgency and appetite, which is why it is on so many food, sport and sale signs. It is the most common colour in brand logos after blue and black.
Text on oxblood
White text on oxblood has a contrast ratio of 16.03:1 and passes AAA; black text has 1.31:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.
White text · 16.03:1
Black text · 1.31:1
Tints and shades of oxblood
Colour palettes with oxblood
Brands with a oxblood logo
Brand colours close to #4A0404, from our Brand Colour Index.
Colours similar to oxblood
Use oxblood in CSS
.button {
background-color: #4A0404;
color: #FFFFFF;
}Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of red.