Ochre
#CC7722
Ochre (#CC7722) is a medium, vivid orange colour, warm. In RGB it is 204 red, 119 green and 34 blue; in HSL its hue is 30°, its saturation 71% and its lightness 47%. For print, its CMYK mix is 0% cyan, 42% magenta, 83% yellow and 20% black, though printed colours vary with paper and ink.
Orange feels friendly, playful and good value. It is warm like red but less aggressive, so brands use it to look approachable and to make buttons stand out.
Text on ochre
White text on ochre has a contrast ratio of 3.37:1 and passes AA for large text only; black text has 6.23:1 and passes AA. Black text is the better choice on it. Check other pairs in the contrast checker.
White text · 3.37:1
Black text · 6.23:1
Tints and shades of ochre
Colour palettes with ochre
Brands with a ochre logo
Brand colours close to #CC7722, from our Brand Colour Index.
Colours similar to ochre
Use ochre in CSS
.button {
background-color: #CC7722;
color: #000000;
}Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of orange.