Logoluv

Midnight blue

#191970

Midnight blue (#191970) is a dark, moderately saturated blue colour, cool. In RGB it is 25 red, 25 green and 112 blue; in HSL its hue is 240°, its saturation 64% and its lightness 27%. For print, its CMYK mix is 78% cyan, 78% magenta, 0% yellow and 56% black, though printed colours vary with paper and ink.

Blue is the most-used colour in brand logos. It reads as trustworthy, calm and capable, which is why banks, tech firms and airlines choose it.

Text on midnight blue

White text on midnight blue has a contrast ratio of 14.85:1 and passes AAA; black text has 1.41:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 14.85:1

Black text · 1.41:1

Tints and shades of midnight blue

Colour palettes with midnight blue

Brands with a midnight blue logo

Brand colours close to #191970, from our Brand Colour Index.

Colours similar to midnight blue

Use midnight blue in CSS

.button {
  background-color: #191970;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of blue.