Logoluv

Jet black

#343434

Jet black (#343434) is a dark, neutral black colour, neither warm nor cool. In RGB it is 52 red, 52 green and 52 blue; in HSL its hue is 0°, its saturation 0% and its lightness 20%. For print, its CMYK mix is 0% cyan, 0% magenta, 0% yellow and 80% black, though printed colours vary with paper and ink.

Black is classic, serious and expensive-looking. Luxury and fashion brands love it because it lets the shape of a logo do all the work.

Text on jet black

White text on jet black has a contrast ratio of 12.45:1 and passes AAA; black text has 1.69:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 12.45:1

Black text · 1.69:1

Tints and shades of jet black

Colour palettes with jet black

Brands with a jet black logo

Brand colours close to #343434, from our Brand Colour Index.

Colours similar to jet black

Use jet black in CSS

.button {
  background-color: #343434;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of black.