Logoluv

Ivory

#FFFFF0

Ivory (#FFFFF0) is a very light, vivid white colour, warm. In RGB it is 255 red, 255 green and 240 blue; in HSL its hue is 60°, its saturation 100% and its lightness 97%. For print, its CMYK mix is 0% cyan, 0% magenta, 6% yellow and 0% black, though printed colours vary with paper and ink.

White and off-whites feel clean, simple and open. They are the backbone of most websites, and warm whites feel softer than pure white.

Text on ivory

White text on ivory has a contrast ratio of 1.01:1 and fails; black text has 20.81:1 and passes AAA. Black text is the better choice on it. Check other pairs in the contrast checker.

White text · 1.01:1

Black text · 20.81:1

Tints and shades of ivory

Colour palettes with ivory

Brands with a ivory logo

Brand colours close to #FFFFF0, from our Brand Colour Index.

Colours similar to ivory

Use ivory in CSS

.button {
  background-color: #FFFFF0;
  color: #000000;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of white.