Logoluv

Denim blue

#1560BD

Denim blue (#1560BD) is a medium, vivid blue colour, cool. In RGB it is 21 red, 96 green and 189 blue; in HSL its hue is 213°, its saturation 80% and its lightness 41%. For print, its CMYK mix is 89% cyan, 49% magenta, 0% yellow and 26% black, though printed colours vary with paper and ink.

Blue is the most-used colour in brand logos. It reads as trustworthy, calm and capable, which is why banks, tech firms and airlines choose it.

Text on denim blue

White text on denim blue has a contrast ratio of 6.10:1 and passes AA; black text has 3.44:1 and passes AA for large text only. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 6.10:1

Black text · 3.44:1

Tints and shades of denim blue

Colour palettes with denim blue

Brands with a denim blue logo

Brand colours close to #1560BD, from our Brand Colour Index.

Colours similar to denim blue

Use denim blue in CSS

.button {
  background-color: #1560BD;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of blue.