Dark purple
#301934
Dark purple (#301934) is a dark, moderately saturated pink colour, balanced between warm and cool. In RGB it is 48 red, 25 green and 52 blue; in HSL its hue is 291°, its saturation 35% and its lightness 15%. For print, its CMYK mix is 8% cyan, 52% magenta, 0% yellow and 80% black, though printed colours vary with paper and ink.
Pink ranges from soft and caring to loud and rebellious. Pastel pinks feel gentle; hot pinks and magentas grab attention and feel young.
Text on dark purple
White text on dark purple has a contrast ratio of 15.98:1 and passes AAA; black text has 1.31:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.
White text · 15.98:1
Black text · 1.31:1
Tints and shades of dark purple
Colour palettes with dark purple
Brands with a dark purple logo
Brand colours close to #301934, from our Brand Colour Index.
Colours similar to dark purple
Use dark purple in CSS
.button {
background-color: #301934;
color: #FFFFFF;
}Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of pink.