Logoluv

Charcoal

#36454F

Charcoal (#36454F) is a dark, muted blue colour, cool. In RGB it is 54 red, 69 green and 79 blue; in HSL its hue is 204°, its saturation 19% and its lightness 26%. For print, its CMYK mix is 32% cyan, 13% magenta, 0% yellow and 69% black, though printed colours vary with paper and ink.

Blue is the most-used colour in brand logos. It reads as trustworthy, calm and capable, which is why banks, tech firms and airlines choose it.

Text on charcoal

White text on charcoal has a contrast ratio of 9.90:1 and passes AAA; black text has 2.12:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 9.90:1

Black text · 2.12:1

Tints and shades of charcoal

Colour palettes with charcoal

Brands with a charcoal logo

Brand colours close to #36454F, from our Brand Colour Index.

Colours similar to charcoal

Use charcoal in CSS

.button {
  background-color: #36454F;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of blue.