Logoluv

Black

#000000

Black (#000000) is a very dark, neutral black colour, neither warm nor cool. In RGB it is 0 red, 0 green and 0 blue; in HSL its hue is 0°, its saturation 0% and its lightness 0%. For print, its CMYK mix is 0% cyan, 0% magenta, 0% yellow and 100% black, though printed colours vary with paper and ink.

Black is classic, serious and expensive-looking. Luxury and fashion brands love it because it lets the shape of a logo do all the work.

Text on black

White text on black has a contrast ratio of 21.00:1 and passes AAA; black text has 1.00:1 and fails. White text is the better choice on it. Check other pairs in the contrast checker.

White text · 21.00:1

Black text · 1.00:1

Tints and shades of black

Colour palettes with black

Brands with a black logo

Brand colours close to #000000, from our Brand Colour Index.

Colours similar to black

Use black in CSS

.button {
  background-color: #000000;
  color: #FFFFFF;
}

Make a full Tailwind scale from it with the Tailwind shades generator, or see more shades of black.