The Puma Logo: The Leaping Cat and the Formstrip
Puma began with a quarrel between two brothers in a small Bavarian town. What it built afterwards is a lesson in how to look fast: a cat in mid-leap and a stripe that sweeps along the side of a shoe.
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Sports Logo
4 LogoLuv stories about Sports Logo: logo history, design choices and what they mean.
The Adidas Logo: How Three Stripes Became a Global Brand
Adidas started with stripes that had a job. Adi Dassler stitched leather bands along the sides of his running shoes to hold the foot steady, and only later did anyone think of them as a logo.
The Manchester United Logo: How the Red Devil Got on the Crest
The devil on Manchester United’s crest is borrowed from a rugby league team. Salford’s players were nicknamed the Red Devils, United took the name, and by the 1970s a pitchfork-carrying imp sat in the middle of the club’s red, gold and black shield.
The Olympic Rings: History and Design of the Olympics Logo
The Olympic rings were drawn in 1913 by Pierre de Coubertin, the French baron who founded the modern Games, and the design has not needed to change since. Five interlocking circles in blue, yellow, black, green and red, on white, stand for the five inhabited continents joined together.