The Audi Logo: Four Rings and the Companies Behind Them
The four rings on an Audi do not stand for Audi. They stand for four car makers in Saxony that merged in 1932, and only one of them was called Audi.
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Car Logo
4 LogoLuv stories about Car Logo: logo history, design choices and what they mean.
The Volkswagen Logo: The Story Behind the VW Badge
The Volkswagen badge is a V stacked on a W inside a circle, and it has been that since the 1930s. It has been cleaned, chromed and flattened, but it has never been replaced.
The Jeep Logo: How a Plain Wordmark Became an Icon
The Jeep logo has no animal, no crest and no shield. It is four letters in a sturdy sans-serif, and it has carried one of the best-known names in the car business since the vehicle came out of World War II.
The Land Rover Logo: History of the Green Oval
The Land Rover badge was designed to be read on a grille covered in mud. It is a green oval with blocky, utilitarian lettering, and more than seventy years after the first Series I left Solihull it has barely changed.