McLaren’s New Logo Comes From Its Founder’s Family Garage
McLaren’s road cars and F1 team share one identity for the first time, with a wordmark based on the sign over Bruce McLaren’s family service station in Auckland.
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1 LogoLuv story about McLaren: logo history, design choices and what they mean.
McLaren’s road cars and F1 team share one identity for the first time, with a wordmark based on the sign over Bruce McLaren’s family service station in Auckland.