The Puma Logo: The Leaping Cat and the Formstrip
Puma began with a quarrel between two brothers in a small Bavarian town. What it built afterwards is a lesson in how to look fast: a cat in mid-leap and a stripe that sweeps along the side of a shoe.
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Fashion Logos
3 LogoLuv stories about Fashion Logos: logo history, design choices and what they mean.
The Adidas Logo: How Three Stripes Became a Global Brand
Adidas started with stripes that had a job. Adi Dassler stitched leather bands along the sides of his running shoes to hold the foot steady, and only later did anyone think of them as a logo.
The Timberland Logo: A Tree, an Oval and Fifty Years
The Timberland logo was drawn for a waterproof work boot sold to New England laborers in 1973. Twenty years later the same tree was a fixture of New York hip-hop, and the logo had not changed at all.