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Dominos logo

1 LogoLuv story about Dominos logo: logo history, design choices and what they mean.

Iconic Logos

The Domino’s Logo: Three Dots and How It Evolved

The three dots on the Domino’s logo were meant to be a running total. Each one stood for a store, and the plan was to add a new dot every time the chain opened another location. With more than 20,000 stores today, that idea did not last long, but the three dots did.

· 8 min read