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Logo Evolution page 9

82 LogoLuv stories about Logo Evolution: logo history, design choices and what they mean.

Logo Fun

Hidden Meanings in Famous Logos and How to Design Smarter

The Baskin-Robbins logo has had the number 31 hidden in it for years, tucked into the pink parts of the B and the R, and most customers never notice. Once you do see it, you can’t stop seeing it, and that is exactly what makes a hidden detail worth putting into a logo.

· 6 min read

Iconic Logos

The Nike Logo: Swoosh History, Variations and Controversies

For most of its first 25 years, the Nike Swoosh did not appear on its own. It came with the word NIKE sitting on top of it, first in chunky 1970s capitals and later in Futura Bold, and only in 1995 did the company decide the curve could carry the brand by itself.

· 7 min read