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102 LogoLuv stories about Logo Design: logo history, design choices and what they mean.
The Nike swoosh, the Apple apple and the McDonald’s arches have one thing in common: you could draw any of them from memory after seeing it once. That is the standard a new logo has to meet, and it is harder than it looks.
Most new business owners get to branding late, somewhere between building the product and chasing the first customers, and then try to fix it with a logo. A logo is only the visible end of a brand. The work that makes it stick happens before anyone opens a design file.
